Act! CRM: features, editions and UK prices

Checked 28 October 2026 · 4 min read · CRM

Act! CRM is a CRM software from Swiftpage. This page sets out what Swiftpage's own UK pages say about it: the editions and what they cost, which features are built in and which need an app or add-on. It is a factual summary to help you build a shortlist, not a recommendation for or against Act! CRM.

In total we confirmed 18 features for Act! CRM from public information: 15 built in and 3 through an app, add-on or separate Swiftpage product. Each is listed below with the vendor's own words and a link to the source.

Act! CRM editions and UK prices

Prices as published by Swiftpage on 28 October 2026. Prices change; always confirm the current price and terms with Swiftpage before you buy.

Finance and accounting: Act! CRM

• Project / job costing – through an app or add-on. “Standard Professional £80/mo/account Ultimate Project Management Plan, track, and manage projects seamlessly while keeping teams and clients aligned.” (act.com)

Sales, invoicing and receivables: Act! CRM

• Quotes / estimates – through an app or add-on. “Hit Sales Goals Hit Sales Goals Keep opportunities advancing and hit your sales goals with interactive quotes and robust opportunity management.” (act.com)
• Online card / direct debit payment – through an app or add-on. “You can now collect credit and debit card payments from interactive quotes and for online appointments and events without sending customers to external payment tools.” (act.com)

Customers and CRM: Act! CRM

• Contacts and companies – built in (Act! Advantage Standard). “Advantage Cloud Standard Professional Ultimate CRM & FRONT-OFFICE FEATURES Relationship & Activity Management Customer Management Keep rich customer details, emails, documents, notes, history, activities, and more in one easy to find place.” (act.com)
• Lead management – built in (Act! Advantage Standard). “Attract New Prospects Attract New Prospects Attract high-potential leads with integrated email marketing.” (act.com)
• Sales pipeline / opportunities – built in (Act! Advantage Standard). “Forecast with confidence via a visual sales pipeline and interactive dashboards.” (act.com)
• Outlook / Gmail integration – built in (Act! Advantage Standard). “Standard Professional Ultimate Outlook Integration - Contacts/Calendar/Email Interact seamlessly with Microsoft® Outlook® from within Act!.” (act.com)
• Marketing e-mail campaigns – built in (Act! Advantage Standard). “Act! combines contact management, sales, email marketing, and marketing automation in one simple, affordable platform.” (act.com)
• Marketing automation – built in (Act! Advantage Standard). “Act! combines contact management, sales, email marketing, and marketing automation in one simple, affordable platform.” (act.com)
• Website forms to leads – built in (Act! Advantage Standard). “Web Lead Forms Capture leads and customer data with customisable web forms that automatically update Act! and trigger follow-ups.” (act.com)
• CRM mobile app – built in (Act! Advantage Standard). “You can now view, add, and manage secondary contacts directly from the mobile app.” (act.com)
• GDPR consent tracking – built in (Act! Advantage Standard). “Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.” (act.com)

Reporting, platform and integrations: Act! CRM

• Cloud (no servers to run) – built in (Act! Advantage Standard). “Cloud is hosted on the Amazon Web Services (AWS) platform for best-in-class performance, security, and reliability.” (act.com)
• On-premise option – built in (Act! Premium Desktop). “Premium Desktop offers an on-premises CRM option for organizations that prefer local control, and Desktop Sync allows users to deploy a desktop client and sync data to the cloud for added flexibility.” (act.com)
• Mobile app – built in (Act! Advantage Standard). “Mobile Manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device.” (act.com)
• Dashboards / KPIs – built in (Act! Advantage Standard). “Forecast with confidence via a visual sales pipeline and interactive dashboards.” (act.com)
• Open API – built in (Act! Advantage Standard). “Standard Professional Ultimate API (External Connections) Enable external services and applications to extend or augment data or functionality to enhance your Act! experience.” (act.com)
• Workflow / approval automation – built in (Act! Advantage Standard). “Standard Professional Ultimate Visual Workflow Designer Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns.” (act.com)

How to compare Act! CRM with other systems

The useful comparison is against the features your business actually needs. Write down the five or six processes you cannot work without, check each against the list above and against the same list for other systems, and ask each vendor to show those processes in a demo using your own examples.

See our guides to CRM software.

Frequently asked questions