Pipedrive: features, editions and UK prices

Checked 28 October 2026 · 4 min read · CRM

Pipedrive is a CRM software from Pipedrive. This page sets out what Pipedrive's own UK pages say about it: the editions and what they cost, which features are built in and which need an app or add-on. It is a factual summary to help you build a shortlist, not a recommendation for or against Pipedrive.

In total we confirmed 19 features for Pipedrive from public information: 17 built in and 2 through an app, add-on or separate Pipedrive product. Each is listed below with the vendor's own words and a link to the source.

Pipedrive editions and UK prices

Prices as published by Pipedrive on 28 October 2026. Prices change; always confirm the current price and terms with Pipedrive before you buy.

Finance and accounting: Pipedrive

• Multi-currency – built in. “We also support multiple currencies, from dollars and euros to Tanzanian shillings.” (pipedrive.com)

Sales, invoicing and receivables: Pipedrive

• Quotes / estimates – built in (Premium). “Send and track quotes, proposals, and contracts directly in Pipedrive with built-in e-signatures.” (pipedrive.com)

Customers and CRM: Pipedrive

• Contacts and companies – built in (Lite). “Harness analytics, insights and reporting features to comb your Pipedrive contacts and analyze buyer behavior, like purchase and contact history.” (pipedrive.com)
• Lead management – built in (Lite). “Know where leads stand with “hot”, “warm” and “cold” labels, and schedule follow-up calls, email campaigns or activities from Leads Inbox to get the ball rolling.” (pipedrive.com)
• Sales pipeline / opportunities – built in (Lite). “Pipedrive comes with basic sales pipeline stages that suit most business models, but it doesn’t mean you have to stick with them: you can rename, create, delete and reorder your pipeline stages, as well as create multiple pipelines, depending on your sales flow.” (pipedrive.com)
• Outlook / Gmail integration – built in (Growth). “Pipedrive’s email integrations mean you can forget about manual import.” (pipedrive.com)
• Marketing e-mail campaigns – through an app or add-on. “We've built Pipedrive’s email marketing automation into our workflow automation feature, meaning it's accessible in our CRM and the Campaigns add-on.” (pipedrive.com)
• Marketing automation – through an app or add-on. “We've built Pipedrive’s email marketing automation into our workflow automation feature, meaning it's accessible in our CRM and the Campaigns add-on.” (pipedrive.com)
• Website forms to leads – built in (Premium). “LeadBooster’s Web Forms are intuitive to build yet highly customizable.” (pipedrive.com)
• CRM mobile app – built in. “Access mobile CRM without an internet connection by switching to “Offline Mode”.” (pipedrive.com)

Reporting, platform and integrations: Pipedrive

• Cloud (no servers to run) – built in. “Businesses that split CRM features into different product plans only need to pay for uses, making a sales cloud CRM system like Pipedrive a more affordable option than on-premises products.” (pipedrive.com)
• Mobile app – built in. “Complete tasks, schedule appointments, reply to emails and more from anywhere using Android and iOS mobile apps.” (pipedrive.com)
• Custom reports – built in (Lite). “Pipedrive’s sales Insights feature lets you create custom reports, so your sales team knows what they’ve accomplished and what they need to improve.” (pipedrive.com)
• Dashboards / KPIs – built in. “Pipedrive’s Insights dashboards and dashboard reports bring your sales to life.” (pipedrive.com)
• Open API – built in. “Support the creation of new integrations via open API .” (pipedrive.com)
• App marketplace – built in (Lite). “You can customize pipelines, add custom fields and multiple currencies or use Pipedrive’s Marketplace and open API to connect other software.” (pipedrive.com)
• Workflow / approval automation – built in (Growth). “With Pipedrive’s workflow automation tools, choose the event that starts a workflow, set the conditions and define what happens next.” (pipedrive.com)
• Role-based permissions – built in. “Manage users' permissions to ensure each team member has access to the right data and features.” (pipedrive.com)
• Single sign-on (Microsoft / Google) – built in. “You can also enhance your login security from any device with two-factor email verification or manage user access centrally through your single sign-on provider.” (pipedrive.com)

How to compare Pipedrive with other systems

The useful comparison is against the features your business actually needs. Write down the five or six processes you cannot work without, check each against the list above and against the same list for other systems, and ask each vendor to show those processes in a demo using your own examples.

See our guides to CRM software.

Frequently asked questions